The WORLD HALAL ASSEMBLY OMAN organized concurrent with HALAL OMAN TRADE EXPO and AGRO OMAN EXPO will be held from May 15 - 17, 2017 at Oman Convention & Exhibition Centre, under the patronage of the Ministry of Agriculture & Fisheries Wealth. Event will be organized & hosted by Al Nimr Expo & co-organized by HDCMICE middle east.

The event will be attended by halal certified bodies Government agencies, State Certification bodies, Embassies, Islamic NGOs & developers, Food Research and Development Center, Trade Development Agencies, Travel agencies, international and local exhibitors show casing their products in the Trade Expo.

The Omani Government had approved a budget of $1.3bn for the infrastructure development of the fisheries and aquaculture sector for 2013 - 2020. These funds are available for sector development with the construction of multi-purpose fishing harbors complete with infrastructure for ice production, cold storage, markets, vessel repair yards and social facilities such as living spaces, berths for ferries, tourist boats and small commercial vessels.


The concept of halal – defined by the Quran as ‘allowed’, ‘permitted’ or ‘lawful’ – has slowly become accepted as a consumer lifestyle choice encompassing not only religious practices and food, but also finance, non-food products and logistics.

Halal Oman 2017 is an ideal platform and converging point for exhibitors and trade clients across all regions to promote and market wide array of halal consumable and non-consumable products.

The exhibition will showcase a wide range of high quality Halal products from farm to table including:

Halal certified organic products, ingredients, canned foods, processed and ready-to-eat products, seafood products, frozen products, chocolate and dairy products, confectionery, biscuits, snacks, pharmaceutical and nutraceutical products.

Abattoirs, Hotels and restaurants, catering services, food franchises, bakeries.

Cosmetics and personal care products, Muslim apparels, Logistics.

Information technology, education, publication & trading consultants.

Halal Hospitality & Tourism, Halal Medical Tourism, Islamic Banking, Takawful & other Islamic Financial Services.

Government agencies, State Certification bodies, Embassies, Islamic NGOs & developers, Food Research and Development Centers, Trade Development Agencies, Travel agencies and others.


Oman’s retail halal food business seeing profits jump by 200% in the last 5 years.

Global Halal food market is set to grow at 4.44% from 2012-16.

Middle East imports most of its food valued at US$15.4 billion.

GCC halal food imports is set to increase US$44 to US$53 billion by 2020.

Globally, Muslim consumers spend up to US$70 billion on pharmaceutical products.

Islamic financial assets estimated at US$1.35 trillion is growing at 15-20% annually.

Muslims spent on halal products & services is set to increase 52% to US$2.47trillion by 2018

GCC’s travelling spent is set to increase from US$64 to US$216 billion by 2030.

By 2018 US$1.6trilion is estimated to be spent by Muslims on food & beverges.

The Muslim travel market is set grow to 150M by 2020 with market value of US$200billion

Oman is ranked at 7 in Global Muslim Travel Index recording 670,000 Muslim arrivals.

Halal industry comprising of food, pharmaceuticals, cosmetics, logistics and tourism is US$2.6 trillion, almost twice the size of Islamic finance.


The worldwide Islamic economy is worth an estimated USD $3trillion (a breakdown of the market’s worth is provided below). Furthermore, the Islamic economy continues to grow year by year at a mammoth rate.

State of the Global Islamic Economy by Thomson Reuters and Dinar Standard:


Local Food Start-ups
The growing demand for safe, local food is leading to increased opportunity for local food start-ups, which in turn is fueling job creation. There’s an understanding that the profit potential from robust consumer demand for local food is real and here to stay.
Even large fast food chains are no longer content to be fast; they now want to be casual, local and green, tapping into an alert and environmentally conscience market. The fact researchers quantify the amount of food produced on small urban farms is testament to the burgeoning local-foods movement and its data-hungry supporters.
Whether urban farms ultimately produce more food or not they certainly play a vital role in creating more awareness about food - where it comes from, what it takes to produce and how to prepare and eat it.

MAF Targets Youth
MAF plan to allocate 50,000 agricultural plots in Al Maghsar, south of Musannah as a first step in setting up integrated agriculture and aquaculture projects aimed at Oman’s youth and SME owners.
The initiative is part of the ministry’s efforts to ensure the integrated management of agricultural and fisheries resources according to pre-set government strategies and plans.
Each farm will measure 10 feddans (4.2ha) and be divided into three parts for production of targeted crops. Each will feature greenhouses, open plant areas and aquaculture units. Plots are expected to grow potatoes, onions, watermelons, melons, carrots, tomatoes, cucumber, capsicum, strawberry and beans. A total of 1,200 square metres will be earmarked for aquaculture units. Irrigated water will be recycled and used in the units.

Population growth and the increase in the number of tourists as well as per capita income will see food consumption in the regionreach 54.1 million tonnes by 2017. This represents a compound annual growth rate of 301% from 2012 to 2017. Experts estimate that GCC food import demand will reach US$53.1 billion by 2020, up from US$25.8 billion just a decade ago.

The region’s rising incomes will also impact the demand for food consumption. By 2017, the GCC GDP is expected to be US$1.8 trillion, up from US$1.1 trillion in 2010. Per capita income is predicted to increase to US$36,839 by 2017, up from US$27,304 in 2010. Improved transportation and consumer perceptions regarding quality and safety are also changing food consumption patterns.

To counter price fluctuation arising from external factors, Oman’s Public Authority for Stores & Food Reserves works toward streamlining the procurement and supply of essential food commodities.

Meeting the increasing demand for food is both a challenge for government and an opportunity for the sultanate’s private sector to expand within the market.

The UN’s Food & Agriculture Organization (FAO) estimates Oman’s food imports to reach US$4.8 billion by 2020, a significant rise from US$2.1 billion in 2010. Food imports mainly include grains, seasonal tfruits, dairy products, poultry and meat.



Global Accessibility
Oman’s strategic geographic location, situated outside the Strait of Hormuz, is a pivot point for shipments across the Indian Ocean. The ports of Sohar, Salalah and Duqm provide fast trade routes to many of the world’s leading markets.

With the best deep-water ports in the Indian Ocean, US$25bn government investment in air, maritime, rail and road transport infrastructure, and connectivity to free zones and industrial estates, Oman offers a distinct competitive advantage to companies looking to establish a base in the region and penetrate fast-growing GCC, African and Asian markets.